← Selected work
Toronto Raptors × Bell / Vince Carter AR experience
The game, beyond the court.
An augmented reality experience celebrating Vince Carter, recognized with a 2025 NBA Innovation Award.
Augmented reality / 3D / Fan engagementCollaborators
The context
A major basketball moment becomes an opportunity to involve fans through a new kind of encounter with a sports icon.
The contribution
Machine learning, 3D animation, and augmented reality bring the experience into the fan's world. The project connects a technical approach with a moment that already matters to its audience.
What took shape
- AR experience
- 3D animation
- Fan engagement creative
NBA Innovation Award winner, 2025.
The work in motion
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