Master’s-level teaching
LABASAD
Teaching in the master’s program in advertising and generative AI.
RENDRD Media
Strategy & creative technology
Technology your team
can put to work.
RENDRD helps marketing and sales teams choose the right technology, build useful tools, and create campaigns that connect with customers.
Selected clients & collaborators
What we help
you do.
Choose the right technology. Build something useful. Give your team the skills and story to bring it to market.
Choose the technology worth adopting, who owns the decisions, and how your team reviews the work. Leave with priorities and a practical adoption plan.
- Use-case priorities
- Decision ownership & guardrails
- Human review & evaluation
Turn a customer or workflow problem into a working prototype. Test its usefulness and limits before committing to a wider rollout.
- Opportunity mapping
- Working prototypes
- Pilot evaluation & handoff
ProtopicaExplore the work Explore related work Build campaigns around what your audience cares about. Use creative technology, 3D, and film to make the brand story clear, relevant, and memorable.
- Creative strategy
- Generative media, CGI & VFX production
- Consumer campaigns & experiences
NikeExplore the work Explore related work Give sales teams demos and presentations that explain what a technology does, where it fits, and why a customer should care.
- Client-facing demonstrations
- Use-case narratives & pitch materials
- Sales-team coaching
NBA × MicrosoftExplore the work Explore related work Help your team put new tools to work. Hands-on workshops build repeatable workflows and the judgment to evaluate the results.
- Hands-on technology workshops
- Repeatable creative workflows
- Team adoption & enablement
AdobeExplore the work Explore related work Help leaders make informed technology decisions. Briefings, advisory sessions, and talks connect emerging capabilities to your business and your audience.
- Leadership briefings
- Institutional advisory
- Talks & facilitated discussions
The work.
Campaigns, product demos, and experiences for global brands.
6 projects shown
CampaignsFrom the feed. To the street.
Six years of Nike campaigns, from digital billboards and product films to retail and interactive experiences. 2M+ views across Nike ads.
Demos & adoptionFrom new tools to new thinking.
Creative practice, product insight, and conversations about the role of technology in culture.
Demos & adoptionPut the potential in play.
Making creative technology tangible through basketball, product demonstrations, and hands-on learning.
CampaignsThe game, beyond the court.
An augmented reality experience celebrating Vince Carter, recognized with a 2025 NBA Innovation Award.
Emerging experiencesA story shaped by you.
An emotionally responsive installation exploring what happens when an audience helps shape the story.
Emerging experiencesA world you step inside.
Stories leave the screen in an 18K, 270-degree immersive environment at ARTECHOUSE in New York.
Led by
Will Selviz.
Advisor, educator, and creative technologist connecting emerging technology with the needs of brands and their customers.
Will consults with OpenAI research and product teams and collaborates with Adobe on creative tools. He brings that practical experience into enterprise advisory and education.
Work with WillFaculty & graduate advisory
OCAD University
Advising faculty and recent graduates on navigating the changing job market.
Lectures
Oxford & Stanford
Sharing a practitioner’s perspective on emerging technology.
Representation
OpenAI
Represented OpenAI at White House events.
Choose the support
you need.
Talk through your brief Strategy & governance sprint
A technology roadmap, clear ownership, and review criteria for the use cases worth pursuing.
Use case to market
A working prototype, campaign, or product demo, with the materials your team needs to bring it to market.
Embedded advisory
Ongoing support for your team’s technology decisions, experiments, and adoption as new capabilities emerge.