NBA × Microsoft / Campaigns, workshops & creative activations

Put the potential in play.

Making creative technology tangible through basketball, product demonstrations, and hands-on learning.

Creative technology / 3D animation / Workshops

Collaborators

Maison NBA — Montréal

Event visuals 0:17

The context

The NBA and Microsoft projects connect emerging technology to a cultural context people already understand, from Maison NBA in Montreal to workshops and product launches.

The contribution

Creative direction, generative imagery, and 3D animation give technology a visible use case, supported by workshops that help teams understand how to work with it.

What took shape

Creative technology development
3D campaign content
Workshops and product demonstrations

Technology explained through something people care about.

01 / NBA CANADA

Make the game
impossible to ignore.

Campaign films and event visuals that turn the teams, players, and culture of basketball into worlds of their own.

The game, in gold.

NBA Canada / 3D campaign film 0:32

75 years of the game.

NBA 75th anniversary / Event visuals 0:30

A new dimension of play.

NBA × Microsoft / Campaign animation 0:24

Team spirit, in motion.

NBA × Microsoft / Campaign animation 0:26

The energy of the game.

NBA Canada / Team identities 0:28

The next chapter.

NBA Draft Lottery / Campaign animation 0:24

Gary Payton / Seattle.

NBA Canada / Player tribute 0:21

02 / MICROSOFT COPILOT × USA BASKETBALL

A team. A new perspective.

Creative exploration takes a finished form. Hero animations from the USA Basketball project bring a tangible result to the conversation around new tools.

USA Basketball / Women’s team

Microsoft Copilot / Hero animation 0:15

USA Basketball / Men’s team